Lamibe is a title for rulers, Zulu language of Africa. Through years of service as journeying to golden year of MIESCOR, the company emphasizes the value of “Malasakit”. Being sensitive to others by reminding each employee to seek the needs of others by being emphatic, wearing someone’s shoes. Leading must not just have a goal to lead but having a collective goal of being sensitive to the needs of others, not being selfish. The ranging affliction from the taal volcanic eruption, typhoon rolly and ulysses. And the worldwide pandemic of Corona Virus (COVID-19), the company spread the heart of helping.